Y.A.R. Rom Marketing Ltd.: how to advertise your business on Facebook

Today, every business owner knows that advertising on Facebook to certain audiences, mainly people over 30, is a basic necessity for running a business. Beyond reaching specific audiences with high precision, managing a Facebook business page lets owners communicate with customers, receive feedback, answer questions and keep them updated on everything new, interesting and useful to them.

For anyone who did not know or has not heard, internet marketing generates billions of dollars annually from more than 50 million businesses. In that sense, someone describing social-media use by saying "If you are not paying for it, you are probably the product" would not be wrong. Social networks let people meet, share thoughts, photographs, videos and opinions, lead protests and launch revolutions. Meanwhile, as we read a post about the death of the late Zvika Pick or a lost dog, advertisers continually push sponsored content tailored precisely to us and our interests, a task performed by internet-marketing specialists such as Y.A.R. Rom Marketing Ltd.

This allows many businesses to build followers and interest in their goods, services and products, and to reach more customers in a more targeted way. In that sense, it is a genuine revolution. Where a business owner once advertised in a newspaper or on television and hoped the message would reach the right ears, online advertising now fits the customer like a glove, based on search history, interests expressed on the different internet platforms they use, and more.

Y.A.R. Rom Marketing Ltd.: Facebook advertising options:

• Lead ads
• Clicks
• Video ads
• A business page with sponsored posts

And more

Y.A.R. Rom Marketing Ltd.: the difference between Google and Facebook advertising

Unlike Google's search engine, Facebook advertising is based not on selecting keywords but on prospective customers' personal characteristics and browsing habits. This approach allows greater customization and more precise targeting. Ads also usually appear passively: unlike Google, prospective customers need not take any action to see the ad. Simply opening their Facebook feed is enough for it to appear.

Advertising on Facebook is therefore better suited to products prospective customers would not necessarily search for themselves on Google. Facebook advertising prices are also usually lower than Google's. The drawback is customer passivity. They did not look for you; you found them, so they are defined as "cold customers."